Coach Logic is proudly Australian-owned and operated, built on a commitment to delivering high quality, functional coaching products and camps. Since our formation in 2023, we’ve refused to settle for the norm. Instead, we continue to evolve, innovate.

What sets Coach Logic apart is our direct connection to the game’s future stars. Our camps feature some of the most elite junior players in the AFL pathway system, including Ollie Greeves, Willem Duursma, Xavier Taylor, and Lachy Dovaston, who share their knowledge, experiences, and passion with the next generation of athletes. By learning from these rising talents, participants not only gain technical skills, but also invaluable insights into what it takes to excel at the highest level.

We’re inspired by technology, innovation, and the coaches who teach, inspire, and guide tomorrow’s athletes. At Coach Logic, our mission is simple, to create products and experiences that empower coaches and players to reach their full potential.